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Articles By This Author
A Letter to the Next Generation of Creatives
If you are beginning your creative career today, you are entering the industry at an extraordinary moment. Technology is changing how we create. AI is changing how quickly we can explore possibilities. Platforms are changing how people consume ideas. But one thing remains unchanged: human understanding is still at the heart of great creativity. Learn […]
Don’t Make a Case Video. Tell a Story
A brilliant campaign can lose its impact when presented through a weak case video. One of the most common mistakes creatives make is trying to put everything into the case. Every statistic, execution, media placement, reaction, and result does not need equal attention. A strong case video should tell a story. Start with the problem. […]
From Bangladesh to the Global Creative Stage
When I began my journey in advertising, seeing Bangladeshi creativity recognised on the world’s biggest stages felt like a distant ambition. Today, that ambition is becoming a reality. My journey across agencies, brands, international award shows, jury rooms, speaking engagements, and coaching sessions has taught me that geography does not determine the quality of an […]
What I’ve Learned from Judging Creativity Around the World
Sitting on international award juries has given me the opportunity to experience creativity from a very different perspective. When you judge hundreds of ideas from different countries, cultures, categories, and agencies, one thing becomes clear: great creativity has no nationality. The strongest work usually has three things in common—a simple idea, a powerful human truth, […]
Can Creativity Change Lives? I Believe It Can
For me, creativity has never been only about making advertising that looks good or wins awards. Its greatest power lies in its ability to solve real problems. Throughout my career, I have seen how a simple idea can create conversations, change behaviour, open opportunities, and sometimes improve lives. Projects such as AgroBanking, Child Marriage Prevention […]
From Bangladesh to London: an under-the-radar creative market shines at D&AD with its first-ever Graphite Pencil win
Bangladesh may not be the first country that comes to mind when discussing global creative powerhouses, but that narrative is beginning to change. With the country’s first-ever D&AD Graphite Pencil now on the shelf, a new chapter is being written for its creative industry. Blank Canvas Asia speaks with POP5’s Chief Creative Officer, Mohammad Akrum […]